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Staying relevant in an ever changing world

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Day 1 Arrival
May 19, Sunday

Take a break and unwind after your flight as our host agency, SPRG Taiwan, welcomes you to a few hours of leisure before the conference the next day.

 

6:00 PM WELCOME COCKTAIL

Strategic Public Relations Group, Unit 503, 5/F, No112 Sec. 1, Zhongxiao E, Road, Jhongiheng District, Taipei City

8:00 PM (OPTIONAL) VISIT TO NIGHT MARKETS

A chance to visit Taiwan’s famous night market for local delicacies, games, and shopping.

 

Day 2
May 20, Monday

Day 1 will begin with a quick update from regional agencies, followed by a discussion on winning new businesses and awards, benchmarking, and co-designing the APAC deck. Guest speaker Tony Langham will also share some pointers on building a great reputation.

6:30 AM BREAKFAST

Sheraton Grand Taipei Hotel, 1/F at Kitchen 12. Breakfast will be served from 6:30 AM to 10:00 AM.

9:00 AM WELCOME

Official welcome and setting the scene for our program by Lena Soh-Ng

9:10 AM ADDRESS FROM OUR GLOBAL CHAIR, CLARE PARSONS

9:30 AM AGENCY UPDATES

Lightning round of your one agency highlight from the past six months led by Karin Lohitnavy:

11:45 AM WINNING GREAT AWARDS

Panel discussion on the secrets of success led by Elaine Chuah, Joanne Painter, Anthony Larmon, Richard Tsang, Eveline Wan, and Madan Bahal

12:30 PM LUNCH

Sheraton Grand Taipei Hotel, 1/F at Kitchen 12.

1:15 PM KNOWLEDGE SHARING SESSION

Building great reputations by guest speaker Tony Langham, Lansons

3:15 PM AFTERNOON TEA

3:30 PM CO-DESIGNING OUR APAC DECK

Establishing our position as a region led by Lena Soh-Ng & Angela Scaffidi

4:00 PM NEW BUSINESS CONVERSATION WITH STK WORKSHOP

Understanding what we are looking for when sharing work in the region by Lou Desmier

 

Day 3
May 21, Tuesday

Day 2 will start with a few updates from PROI Worldwide. This will be followed by discussions on how to run a successful agency, what tools we can use to enhance our business, and what we can do to enter new markets. We will end by answering a few questions to help us prepare for the global summit in Canada.

6:30 AM BREAKFAST

Sheraton Grand Taipei Hotel, 1/F at Kitchen 12. Breakfast will be served from 6:30 AM to 10:00 AM.

9:00 AM WELCOME

Setting the scene for day two and exploring the next big opportunity by Angela Scaffidi

9:20 AM PROI UPDATE

Practice updates and reflections on how we can get more engaged by Angela Scaffidi, Allard van Veen, and Elaine Chuah

12:15 PM LUNCH

Sheraton Grand Taipei Hotel, 1/F at Kitchen 12

1:00 GROWING NEW MARKETS

How partner agencies are expanding into new markets using technology, products and services by Clare Parsons, Ronn Bechler, Arwa Husein and Doy Roque

2:00 PM PROI APAC INITIATIVES

Discussing regional activities including: APAC Executive Group, Newsletter, Mentoring & Buddy System, Developing Case Studies and Building a Crisis Management Committee led by Lena Soh-Ng, Philippa Honner, Lauren Falkner, Angela Scaffidi, Neil Green, and Anthony Larmon

3:00 PM PREPARING FOR CANADA, KEVIN LEE

Identifying how we can best showcase our region at the global summit led by Kevin Lee

3:30 PM CLOSE

Next steps and farewell by Allard van Veen and Angela Scaffidi

 

Day 4
May 22, Wednesday

Experience how Taiwan makes its famous tea by joining the optional half day tour of the Sheng Jin Tea Factory. Afterwards, feel free to roam around for a last look of the country’s attractions.

 

8:30 AM PICK UP AT SHERATON

9:00 AM-12:00 PM TOUR

Learn how to knead, dry, and package tea leaves you can take home as souvenir.

 

 

Participating Partners