Day 4 consisted a series of panels and discussions on different topics relating to Growth and Winning Pitches. Delegates got to listen to David Meerman Scott on his session on Fandom.
David Meerman Scott’s Session
David Meerman Scott started off the day through a panel that discussed the important role fandoms play in making businesses succeed. He gave different examples that showcased just how powerful personalization for a business can be.
What would you do
Bryan Cohen asks agency leaders how they would handle tricky situations through his panel, What Would You Do? Fellow partners, Lena Soh-Ng, Neil Green, Pavlina Rieselova, Debby Penton, Lisa Ross, participated as panelists.
Partners listened to interesting panel discussions and shared their own insights in the interactive sessions. Everyone shared their ideas about Growth Strategies, Creating the Irresistible Pitch, Using Data to Drive Successful Campaigns, and the Top 5 Most Pressing Business Challenges.