For the first day of the Summit, the discussions will be lead by multiple executives from C+C, MPRM Communications, GroundFloor Media, and other top PR agencies all over the world.
Creative Leader and Managing Partner
Leading the creative vision of Rogalski Damaschin PR, Alina is an expert in developing teams and campaigns for international & national clients. She was a key person in the growth of more than 50 brands in her 15 years of experience in advertising and public relations. A recipient of over 30 awards and recognitions in the communication industry, Alina is dedicated in challenging the way brands and people communicate.
Julie started C+C with the vision of helping create positive change for communities. She was the head of campaigns for social issues focusing environmental issues, healthcare, and safety. Hailed as one of The Puget Sound Business Journal’s 40 under 40 young outstanding executives, Julie acts as the thought leader in her region, frequently sharing her knowledge on PR for various social marketing events.
Neil is Chief Executive of SenateSHJ and heads the reputation management and corporate relations team to provide clients with strategic counseling, corporate communications, and issues management advice. His deep experience in the industry includes issues related to energy, transport, finance, and government sectors. With a career spanning 27 years, he previously served in leadership roles including managing director of Porter Novelli New Zealand, and Chief Executive of Porter Novelli Australia.
With over 20 years of experience in the field of public relations and communication, Megan has worked for multi-national and blue-chip companies from different industries. Her work deals with corporate, financial, and consumer PR. She has also worked with the healthcare, telecomm, and mining industries as the key expert inn investor relations activities. Currently, she runs the Atmosphere Communications Johannesburg office and leads the African expansion for the agency.
Managing Director & Partner
Seesame Communications Experts
Although Michaela has been working in marketing, PR and communication for 20 years, she never ceases to find pleasure in finding answers to intriguing business questions. Moreover, she still manages to maintain her ability to see problems in a broader context and “from above”. As the Seesame Managing Director, she motivates her colleagues to not settle, but to constantly educate and develop themselves. She is also a firm believer that a company or brand reputation must be earned. Her specialization is in reputation management programs, issue management and crisis communication. Having worked on various international projects, Michaela also acts as a co-chair of the EMEA's largest network of independent PR agencies PROI, and as such is always full of inspiration from abroad.
Day 2 will kick off with a series of panel discussions on industry best practices from high-profile guests and personalities. Renowned online marketing strategist David Meerman Scott will be discussing the immense power and influence of fandom in the current media landscape while motivational speakers Colin and Julie Angus will be discussing learning through exploration.
Anna Margarita Ximenes
Co-Founder and President
Ana co-founded ATREVIA in Portugal in 1999 and has since co-lead its expansion with 17 officers overseas. She received several awards over the years including an award by the Institute for the Promotion of Lation America and the Carribeans (IPDAL) for her work with LATAM Airlines in Portugal. Throughout her 19 years in the industry, she has helped clients in crisis communication, reputation and change management; lobby and public affairs; internal communication; community relations; and brand and marketing management.
Julia & Colin Angus
Adventurers, Writers, and Professional Speakers
Canadian keynote speakers and National Geographic Adventurers of the Year, Julie and Colin inspire companies and organizations to reach their goals. They help teams tell better stories and reach their goals by integrating the concept of exploration. Colin was named by Outside magazine as one of the “World’s Top 25 Bold Visionaries,” and Julie was named as one of North America’s leading adventurers by Explore magazine.Julie and Colin are the bestselling authors of six books.
David Meerman Scott
Marketing and Sales Global Conferences Speaker
David finds fulfillment in helping people and businesses transform into improved versions of themselves. His marketing expertise is backed by real-world experience in building businesses, running marketing and sales team, and advising highly successful companies in over 40 countries. David successfully worked as an advisor to emerging companies, transforming them into notable brands in their industries.
Debby has over 20 years of marketing and PR experience in the tech sector. Now a board director of Wildfire, one of PR Week's top tech PR agencies. Her technology PR pedigree includes directing Pan-European accounts for leading brands like Cisco Systems and Cap Gemini. Her senior role requires the agility to juggle endless and varied responsibilities. In a typical day, her attention jumps from high-level business decisions, to running brainstorms and honing vital details of key accounts and campaigns.
Dirk is the senior manager at 24/7 Communications, overseeing the agency’s activities on corporate communication, reputation management, public relations and brand engagement. His commitment in challenging status quo led him to create astounding campaigns focused on building camaraderie among different people, organizations, and cultures. He has served as Member of the Board and Co-chair of PROI for the EMEA Region.
Elaine built Priority Communications from humble beginnings to one of the largest and most successful PR consultancies in Malaysia. She started Priority with the vision to differentiate the company by establishing its core competencies in technology, lifestyle-luxury brands, and corporate PR. She is also a firm believer of Servant Leadership. This forms her work ethic and management style that not only won the respect and confidence of her clients, but has also made Priority into a great place to work, learn, and lead.
Midas PR Group
As Master Connector, Karin translates her multi-cultural background in the Thai and Asian markets to build powerful networks between her clients. She founded the Midas PR Group after honing her skills in Luxemburg and refining her approach in Thailand. Karin stands out in the industry with her deep local knowledge paired with international flair. She is fluent in English, French, Greek, German, Luxembourgish, Spanish, Italian, and Latin, with 15 years of experience covering several industries including lifestyle, travel, real estate, and luxury brand.
Lena Soh Ng
Lena co-founded Huntington Communications and has steered the company from a two-person team to one of the most successful integrated comms practice today. Under her leadership, Huntington consistently wins Brand, CSR, and Communications awards every year. When she previously served as President of the Institute of Public Relations Singapore (IPRS), Lena was recognized by the industry with a Lifetime Achievement Award. She currently serves as a Board member of the PROI and is also the Vice-chair of APAC at PROI.
A corporate communications consultant with over 15 years’ experience, Rebecca began her career delivering strategic media relations programmes for retail financial services brands and internet based businesses. Today she advises clients from the public, private and not-for-profit sectors, working on a wide range of business issues, from complex corporate communications through to high profile brand building campaigns. It’s this experience that underpins her view that the best ideas and strategic advice come from taking an integrated approach.
For the last 16 years has been a proud partner at Jackson Spalding. She specializes in media training, speaker coaching and crisis communications. She leads a team of former journalists who are all focused on helping their clients tell a stronger story - whether they are launching a new campaign, getting up at a podium or preparing for a difficult press conference. Trudy ensures that she’s able to communicate
Panel discussions on Day 3 will be focusing on maintaining high standards when running agencies. C+C executive Bryan Cohen will share methods on how agencies can navigate tricky situations while Henning Sverdrup from Släger Kommunikasjon AS will talk about improving campaigns with visualizations.
Bryan lives by his motto of “everyone needs a little PR.” He co-founded C+C with the desire of doing good work. As the co-owner of the agency, Bryan aims to guide industry underdogs through proper communication plans and stand out campaigns. In his 20 years in the industry, he headed multiple attention-grabbing campaigns and have rigorously trained clients in addressing the media.
Chief Sales Officer
As the Chief Sales Officer of Gullers Group, Hemming spends majority of his time drafting communications campaigns and brand strategies. He chooses to focus his work on on public affairs and regional development. Hemming has worked with top leaders from several industries, including public transportation, infrastructure, construction, and research.
Släger Kommunikasjon AS
In his 11 years in the PR and communications industry, Henning has mastered branding and management. He has worked with some of the world's strongest and biggest brands. With his work, he has established himself among the Nordic market's most wonderful communicators.
CEO and Chief Storyteller
Mark believes in the power of storytelling and community building, earning him the recognition of a thought leader in the marketing industry. He founded Filtered Media with the eagerness to share his passion for brand storytelling, content marketing, and digital media content production. Mark has worked with numerous clients from Coca-Cola South Pacific, to Telstra, and Adobe.