Day 1

For the first day of the Summit, the discussions will be lead by multiple executives from C+C,  MPRM Communications, GroundFloor Media, and other top PR agencies all over the world.


Julia & Colin Angus

Adventurers, Writers, and Professional Speakers
Canadian keynote speakers and National Geographic Adventurers of the Year, Julie and Colin inspire companies and organizations to reach their goals. They help teams tell better stories and reach their goals by integrating the concept of exploration. Colin was named by Outside magazine as one of the “World’s Top 25 Bold Visionaries,” and Julie was named as one of North America’s leading adventurers by Explore magazine.Julie and Colin are the bestselling authors of six books.


Neil Green

Chief Executive
Senate SHJ
Neil is Chief Executive of SenateSHJ and heads the reputation management and corporate relations team to provide clients with strategic counseling, corporate communications, and issues management advice. His deep experience in the industry includes issues related to energy, transport, finance, and government sectors. With a career spanning 27 years, he previously served in leadership roles including managing director of Porter Novelli New Zealand, and Chief Executive of Porter Novelli Australia. He is also Vice-Chairman of the Asia-Pacific Crisis Group for PROI Worldwide.


Angela Scaffidi

Managing Partner
Senate SHJ
As SenateSHJ’s head of change, Angela designs, implements, and measures change programs for clients in the public and private sectors. Angela is an accredited user of the Four Rooms of Change®, a methodology that helps individuals, teams, and organizations understand their own  change experience so they can take the steps to achieve sustainable change. She is also a skilled facilitator and trainer. Through her role as a Clarity Thought Partner, she regularly designs and facilities programs in structured program solving, communication, and change.


Kaija Pohjala

Managing Partner
With a long history of working in the PR and communications industry, Kaija focuses on coaching leaders to transform how they share their brand messages. Her commitment to change can be seen in her work as the managing partner of Cocomms. Kaija is equipped in handling Crisis Management and Communications, Corporate Social Responsibility, Public Affairs, and Integrated Marketing campaigns.


Megann Outram

Regional Director
Atmosphere Communications
With over 20 years of experience in the field of public relations and communication, Megan has worked for multi-national and blue-chip companies from different industries. Her work deals with corporate, financial, and consumer PR. She has also worked with the healthcare, telecomm, and mining industries as the key expert inn investor relations activities. Currently, she runs the Atmosphere Communications Johannesburg office and leads the African expansion for the agency.


Alina Damaschin Ciocirlan

Creative Leader and Managing Partner
Rogalski Damaschin Public Relations
Leading the creative vision of Rogalski Damaschin PR, Alina is an expert in developing teams and campaigns for international & national clients. She was a key person in the growth of more than 50 brands in her 15 years of experience in advertising and public relations. A recipient of over 30 awards and recognitions in the communication industry, Alina is dedicated in challenging the way brands and people communicate.


Julie Colehour

Julie started C+C with the vision of helping create positive change for communities. She was the head of campaigns for social issues focusing environmental issues, healthcare, and safety. Hailed as one of The Puget Sound Business Journal’s 40 under 40 young outstanding executives, Julie acts as the thought leader in her region, frequently sharing her knowledge on PR for various social marketing events.


Mark Pogachefsky

Co-founder and President
MPRM Communications
A veteran in the PR industry, Mark co-founded MPRM with the goal of creating an agency of big picture thinkers with an eye for detail. Throughout his work, Mark has established strong relationships with clients, the media, public influencers, and social communities. MPRM handled communications campaigns spanning the worlds of entertainment, digital media, technology, and consumer brands for over 21 years.


RamonNa Robinson

President and Managing Partner
GroundFloor Media
Ramonna joined GroundFloor Media in 2005. Since then, she has been instrumental in key campaigns and in the agency’s expanding service lines. She dealt with high-profile events and incidents such as hospitals drug diversions, Columbine High school shootings, and international sporting events like the Olympic Games. She received countless recognitions for her unparalleled recognition in the industry and led innovation in the workplace.


Gil Bashe

Managing Partner
FINN Partners
Gil has been named as one of PharmaVOICE’s most inspiring people in healthcare. As a managing partner at Finn Partners, he has launched over 40 products for the global medtech and bio-pharma industry in cancer, diabetes, heart, respiratory, women’s health and non-communicable and orphan disease therapies. His background in policy, pharma, and marketing allows him to successfully innovate patient access in the healthcare.


Rob Falls

Falls Communication
As president of Falls Communications, Rob leads his team of communications expert in handling full-service campaigns from public relations, public affairs, media relations,product introduction, issue and crisis management, web and graphic design, online communications, social media, to special events. Rob believes in the ability of well-told stories to spark change.


Pavlina Rieselova

Managing Partner
Ewing Public Relations
Pavlina worked in the Public Affairs sector, lobbying for extra funding to terminally ill patients. She carried over her experience in communications when became the managing partner and co-owner of Ewing Public Relations in 2002. She has worked with high-profile clients throughout her career such as Nomura International, Delta Air Lines, Visit Britain and Visit Dubai.


Day 2

Day 2 will kick off with a series of panel discussions on industry best practices from high-profile guests and personalities. Renowned online marketing strategist David Meerman Scott will be discussing the immense power and influence of fandom in the current media landscape while motivational speakers Colin and Julie Angus will be discussing learning through exploration.


David Meerman Scott

Marketing and Sales Global Conferences Speaker
David finds fulfillment in helping people and businesses transform into improved versions of themselves. His marketing expertise is backed by real-world experience in building businesses, running marketing and sales team, and advising highly successful companies in over 40 countries. David successfully worked as an advisor to emerging companies, transforming them into notable brands in their industries.


Rebecca Mayo

Joint Managing Director and Partner
Lansons UK
A corporate communications consultant with over 15 years’ experience, Rebecca began her career delivering strategic media relations programmes for retail financial services brands and internet based businesses.  Today she advises clients from the public, private and not-for-profit sectors, working on a wide range of business issues, from complex corporate communications through to high profile brand building campaigns. It’s this experience that underpins her view that the best ideas and strategic advice come from taking an integrated approach.


Karin Lohitnavy

Master Connector
Midas PR Group
As Master Connector, Karin translates her multi-cultural background in the Thai and Asian markets to build powerful networks between her clients. She founded the Midas PR Group after honing her skills in Luxemburg and refining her approach in Thailand. Karin stands out in the industry with her deep local knowledge paired with international flair. She is fluent in English, French, Greek, German, Luxembourgish, Spanish, Italian, and Latin, with 15 years of experience covering several industries including lifestyle, travel, real estate, and luxury brand.


Debby Penton

Managing Director
Wildfire PR
Debby has over 20 years of marketing and PR experience in the tech sector. Now a board director of Wildfire, one of PR Week's top tech PR agencies. Her technology PR pedigree includes directing Pan-European accounts for leading brands like Cisco Systems and Cap Gemini. Her senior role requires the agility to juggle endless and varied responsibilities. In a typical day, her attention jumps from high-level business decisions, to running brainstorms and honing vital details of key accounts and campaigns.


Dirk AArts

Managing Partner
24/7 Communications
Dirk is the senior manager at 24/7 Communications, overseeing the agency’s activities on corporate communication, reputation management, public relations and brand engagement. His commitment in challenging status quo led him to create astounding campaigns focused on building camaraderie among different people, organizations, and cultures. He has served as Member of the Board and Co-chair of PROI for the EMEA Region.


Trudy Kremer

Jackson Spalding
For the last 16 years has been a proud partner at Jackson Spalding. She specializes in media training, speaker coaching and crisis communications. She leads a team of former journalists who are all focused on helping their clients tell a stronger story - whether they are launching a new campaign, getting up at a podium or preparing for a difficult press conference. Trudy ensures that she’s able to communicate


Lena Soh Ng

Managing Director
Huntington Communications
Lena co-founded Huntington Communications and has steered the company from a two-person team to one of the most successful integrated comms practice today. Under her leadership, Huntington consistently wins Brand, CSR, and Communications awards every year. When she previously served as President of the Institute of Public Relations Singapore (IPRS), Lena was recognized by the industry with a Lifetime Achievement Award. She currently serves as a Board member of the PROI and is also the Vice-chair of APAC at PROI.


Elaine Chuah

Executive Director
Priority Communications
Elaine built Priority Communications from humble beginnings to one of the largest and most successful PR consultancies in Malaysia. She started Priority with the vision to differentiate the company by establishing its core competencies in technology, lifestyle-luxury brands, and corporate PR. She is also a firm believer of Servant Leadership. This forms her work ethic and management style that not only won the respect and confidence of her clients, but has also made Priority into a great place to work, learn, and lead.


Jeff Lambert

CEO and Managing Partner
Jeff Lambert is CEO and Managing Partner of the public relations, investor relations and integrated marketing firm, Lambert. He founded the company in 1998 and has built it into Michigan's largest PR firm. Jeff has led Lambert through a 20-year track record of growth with 5 acquisitions, including the addition of Owen Blicksilver PR/IR in New York City in 2018, and numerous national awards spanning “PR Firm of the Year” honors from PR Week and PR News to the Inc.


Misha cook

Director, Operations and Communication
PROI Worldwide
Misha Cook is Director of International Operations and Communications, PROI Worldwide. She heads operational management, event management and communications internally, externally and digitally. Misha has worked with many multinational and national organizations such as Nabob, PepsiCo, Future Friendly, TD Bank, Tim Hortons, and Sunoco/Suncor, as well as varying levels of Canadian government agencies.


Mike Rush

Senior VP
For over a decade, Mike has led successful, award-winning integrated campaigns for both heritage and challenger brands in the home, tech, travel, pet and publishing sectors. Mike serves on the 360PR+ senior leadership team and is the agency's representative in the PROI Global Consumer Group. Mike has also taken up the role of the board of the Public Relations Society of America’s Boston chapter, overseeing educational programming. In his spare time, weather permitting, he can be found sailing around the Boston Harbor, Cape Cod + Islands.


Day 3

Panel discussions on Day 3 will be focusing on maintaining high standards when running agencies. C+C executive Bryan Cohen will share methods on how agencies can navigate tricky situations while Henning Sverdrup from Släger Kommunikasjon AS will talk about improving campaigns with visualizations.


Michaela Benedigová

Managing Director
SeesameCommunications Experts
Michaela Benedigová started working when there was rapid shift in the PR and Marketing industry. Her drive for learning and development propelled her to become the managing director for the largest Slovak PR agency, SEESAME Communication Experts. On her free time, she likes to partake in various humanitarian activities.


Hemming Lindell

Chief Sales Officer
Gullers Grupp
As the Chief Sales Officer of Gullers Group, Hemming spends majority of his time drafting communications campaigns and brand strategies. He chooses to focus his work on on public affairs and regional development. Hemming has worked with top leaders from several industries, including public transportation, infrastructure, construction, and research.


Mark JOnes

CEO and Chief Storyteller
Filtered Media
Mark believes in the power of storytelling and community building, earning him the recognition of a thought leader in the marketing industry. He founded Filtered Media with the eagerness to share his passion for  brand storytelling, content marketing, and digital media content production. Mark has worked with numerous clients from Coca-Cola South Pacific, to Telstra, and Adobe.


Bryan Cohen

Bryan lives by his motto of “everyone needs a little PR.” He co-founded C+C with the desire of doing good work. As the co-owner of the agency, Bryan aims to guide industry underdogs through proper communication plans and stand out campaigns. In his 20 years in the industry, he headed multiple attention-grabbing campaigns and have rigorously trained clients in addressing the media.


Henning Sverdup

Släger Kommunikasjon AS
In his 11 years in the PR and communications industry, Henning has mastered branding and management. He has worked with some of the world's strongest and biggest brands. With his work, he has established himself among the Nordic market's most wonderful communicators.


Day 4

Enjoy your last day in Québec with a regional meeting to cap-off the summit.
Lunch would be served at the Fairmont Le Chateau Frontenac where you can catch up and meet with fellow PROI colleagues from your region.